Haspa Deutschlandhaus

**Signage for the Haspa Headquarters in the Deutschlandhaus, Hamburg:** On an office space of 30,000 square meters with state-of-the-art technology, 1,700 employees from three former locations work in a highly modern work environment. Designed by the globally renowned star architect Hadi Teherani, the Deutschlandhaus represents an attractive new building in a central location at Gänsemarkt. The Haspa headquarters impresses not only with its architectural design but also with its innovative office concept. The modern wayfinding system by sis seamlessly integrates into Teherani’s architecture and the interior design by Combine. Based on the analysis of the building and a corresponding structural concept, a signage system was developed that perfectly fits the open office concept. The acrylic letters and individual signs are contemporary in design and support orientation within the building in an elegant and functional manner. This open wayfinding system promotes the activity-based working principle that Haspa pursues. New Work fosters interaction among employees, and the wayfinding system helps improve flexibility and orientation within the building. In the new Haspa headquarters, there are no fixed workstations or private offices – this applies even to the board members. Instead, employees choose their work location according to what best suits their task requirements. With the new headquarters in the Deutschlandhaus, Haspa sets a new standard for contemporary working. The combination of an innovative office concept and a modern wayfinding system creates an inspiring environment that meets the needs of the modern workplace and promotes exchange and collaboration among employees.