{"id":11965,"date":"2021-08-20T10:19:48","date_gmt":"2021-08-20T08:19:48","guid":{"rendered":"https:\/\/www.s-i-s.de\/article-in-advertising-technology\/"},"modified":"2024-07-24T13:13:06","modified_gmt":"2024-07-24T11:13:06","slug":"article-in-advertising-technology","status":"publish","type":"post","link":"https:\/\/www.s-i-s.de\/en\/article-in-advertising-technology\/","title":{"rendered":"

Article in “Advertising technology”<\/h1>"},"content":{"rendered":"\n

People need orientation and security. “Orientation is a fundamental human need. Disorientation or the feeling of being lost causes stress, anxiety, and discomfort,” explains Gerhard Schl\u00fcter, Managing Director of sis | sign information systems. Therefore, the use of wayfinding and orientation systems in public areas is particularly important. They enable quick orientation within a location and guide people without prior local knowledge to their desired destination. <\/p>\n\n

In the current issue 4|2021 of the magazine \u201cWerbetechnik\u201d, leading signage experts were interviewed about wayfinding and orientation systems. The result is the very interesting article by Sarah Kleinen titled \u201cZielf\u00fchrende Zeichen\u201d (Purposeful Signs). <\/p>\n\n

If interested, we would be happy to send the full article by email. The entire issue can be found on the “Werbetechnik” website of WNP Verlag. <\/p>\n\n

#Leitsysteme #Orientierungssysteme #Signage #Werbetechnik #Orientierungsdesign<\/p>\n","protected":false},"excerpt":{"rendered":"

People need orientation and security. “Orientation is a fundamental human need. 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